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Welcome to my personal website!

I am currently a Senior Lecturer at the Department of Business Management, University of the Free State, Bloemfontein, South Africa. In 2018 I completed my Ph.D. in Business Sciences (Marketing) through the University of the Witwatersrand.

My research expertise and areas of specialization (i.e. niche or research focus) address issues related to understanding consumers' behaviour in contemporary retail markets. I am also fascinated with consumer trends and understanding what factors drive consumer behaviour. In addition to that small business management research is also another research focus area that I specialize in, precisely the development of Small and Medium Enterprises in this ever-changing business milieu.