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Research

Academic Research

 

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Maziriri, E.T., Chuchu, T., & Madinga, N.W., (2019). Antecedents of psychological well-being among workers within SMEs in the Gauteng Province, South Africa. SA Journal of Industrial Psychology, 45(0), 1-13

 

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Maziriri, E.T., Chuchu, T., & Madinga, W. (2019). Key Drivers that Influence Store Choice in the Contemporary Gauteng Apparel Retail Market. Journal of Contemporary Management 16(2), 201-233

 

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Maziriri, E. T., Chuchu, T., & Madinga, N. W. (2019). Navigating on the antecedents that influence store patronage, apparel purchase decision and store attachment among the Generation Y cohort. The Retail and Marketing Review, 15(1), 39-56

 

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Maziriri, E. T., & Madinga, N. W. (2018). Data to model the prognosticators of luxury consumption: A partial least squares-structural equation modelling approach (PLS-SEM). Data in brief21, 753-757.

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Maziriri, E. T., Mapuranga, M., & Madinga, N. W. (2018). Self-service banking and financial literacy as prognosticators of business performance among rural small and medium-sized enterprises in Zimbabwe. The Southern African Journal of Entrepreneurship and Small Business Management10(1), 1-10.

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Maziriri, E. T., & Mapuranga, M. (2018). Modeling the Nexus Between Entrepreneurial Marketing Dimensions and Business Growth among Small and Medium Agro-Processing Enterprises in Zimbabwe. Journal of Agribusiness and Rural Development2(48), 153-163.

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Maziriri, E. T., Maramura, T. C., & Nzewi, O. I. (2019). Determinants of entrepreneurial intention among Generation Y students within the Johannesburg Metropolitan area of South Africa. African Journal of Business and Economic Research14(3), 111-134.

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Mgiba, F., & Maziriri, E. T. (2018). The Johannesburg real estate industry characteristics: How buyers and sellers are given less than optimal outcomes. African Journal of Business and Economic Research13(1), 7-49.

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Maziriri, E. T., Mapuranga, M., & Madinga, N. W. (2019). Navigating selected perceived risk elements on investor trust and intention to invest in online trading platforms. Journal of Economic and Financial Sciences12(1), 1-14.

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Mashapa, M. M., Maziriri, E. T., & Madinga, W. (2019). MODELING KEY SELECTED MULTISENSORY DIMENSIONS ON PLACE SATISFACTION AND PLACE ATTACHMENT AMONG TOURISTS IN VICTORIA FALLS, ZIMBABWE. GeoJournal of Tourism and Geosites, 25 (2), 580–594.

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Maziriri, E. T., & Mokoena, B. A. (2016). Perceived Social Risk And Buying Behaviour On Apparel Retail Store Choice Among Generation Y Female Students. International Journal of Business and Management Studies8(1), 86-99.

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Van Schalkwyk, P., Maziriri, E. T., & Mokoena, B. A. (2017). REFINEMENT AND VALIDATION OF SCALES FOR MEASURING PERCEIVED SOCIAL RISK, BUYING BEHAVIOUR AND RETAIL STORE CHOICE. International Journal of Business and Management Studies9(2), 184-199.

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Nana, S., Tobias-Mamina, R., Chiliya, N., & Maziriri, E. (2019). The impact of corporate rebranding on brand equity and firm performance. Journal of Business and Retail Management Research (JBRMR), 13(4), 93-102.

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Maziriri, E. T., & Saurombe, M. D. (2018). Antecedents towards employees’ harmonious habitation of the environment and workplace environment-friendly behaviour: a case of Johannesburg employees within small and medium enterprises (SMES). Journal of Business and Retail Management Research13(1),22-37.

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Mokoena, B. A., & Maziriri, E. T. (2017). A regression analysis of generation Y female students’ perceptions on social risk, buying behaviour and apparel store choice. Journal of Economics and Behavioural Studies9(1), 157-165.

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Chivandi, A., & Maziriri, E. T. (2017). An Evaluation of ISO 22000 Food Safety Standards Awareness and Implementation in Zimbabwean Branded Fast Food Outlets: Customer, Employee, and Management Perspectives. African Journal of Hospitality Tourism and Leisure6(2), 1-24.

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Chivandi, A., & Maziriri, E. T. (2018). MODELING RELATIONSHIPS BETWEEN INNOVATION ANTECEDENTS AND SERVICE INNOVATION: A ZIMBABWEAN HOTEL MANAGERS PERSPECTIVES. GeoJournal of Tourism and Geosites, 23 (3), 633–643.

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Chinomona, E., & Maziriri, E. T. (2015). Women in action: Challenges facing women entrepreneurs in the Gauteng Province of South Africa. International Business & Economics Research Journal (IBER)14(6), 835-850.

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Chinomona, E., & Maziriri, E. (2015). Examining the Phenomenon of Xenophobia as Experienced by African Immigrant Entrepreneurs in Johannesburg, South Africa: Intensifying the Spirit of "Ubuntu‟. International Journal of Research in Business Studies and Management, 2(6), 20-31.

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Chinomona, R., & Maziriri, E. T. (2017). The influence of brand awareness, brand association and product quality on brand loyalty and repurchase intention: a case of male consumers for cosmetic brands in South Africa. Journal of Business and Retail Management Research12(1), 143-152

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Maziriri, E. T., & Madinga, N. W. (2015). The Effect of buyer’s remorse on consumer’s repeat-purchase intention: Experiences of Generation Y apparel student consumers within the Vaal Triangle. International Journal of Research in Business Studies and Management, 2(5), 24-31.

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Maziriri, E. T., & Chinomona, E. (2016). Modeling the influence of relationship marketing, green marketing and innovative marketing on the business performance of small, medium and micro enterprises (SMMES). Journal of Economics and Behavioral Studies8(3), 127-139.

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Maziriri, E. T., & Madinga, N. W. (2016). A qualitative study on the challenges faced by entrepreneurs living with physical disabilities within the Sebokeng Township of South Africa. International Journal of Research in Business Studies and Management, 3(5), 1-13.

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Maziriri, E. T., & Chuchu, T. (2017). The conception of consumer perceived risk towards online purchases of apparel and an idiosyncratic scrutiny of perceived social risk: a review of literature. International Review of Management and Marketing7(3), 257-265.

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Chinomona, E., Maziriri, E., & Moloi, K. C. (2014). Corporate entrepreneurship with innovation in mind in one university of technology in South Africa. Mediterranean Journal of social sciences5(23), 20-29.

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Maziriri, E. T., & Mapuranga, M. (2017). The impact of management accounting practices (maps) on the business performance of small and medium enterprises within the Gauteng Province of South Africa. The Journal of Accounting and Management7(2),12-25

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Maziriri, E. T.; Mapuranga, M.; Maramura, T. C.; Nzewi, O. I. 2019. Navigating on the key drivers for a transition to a green economy: evidence from women entrepreneurs in South Africa, Entrepreneurship and Sustainability Issues 7(2), 1686-1703.

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Tobias-Mamina, R & Maziriri E. T. 2020. Modelling consumers’ willingness to use card-less banking services: an integration of TAM and TPB. International Journal of Business and Management Studies, 12(1), 241-257.

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Qomfo, S., Chiliya, N., Chuchu, T., Maziriri, E. T., & Ndoro, T. 2019. Perceptions of the effectiveness of Twitter as a crowdfunding communication tool for raising university fees. Communitas24. 1-17.

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Maziriri, E. T. (2020). Green Packaging and Green Advertising as Precursors of Competitive Advantage and Business Performance among Manufacturing Small and Medium Enterprises in South Africa. Cogent Business & Management, 7(1), 1-21.

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Gumpo, C.I.V., Chuchu, T., Maziriri, E.T. & Madinga, N.W., 2020, ‘Examining the usage of Instagram as a source of information for young consumers when determining tourist destinations’, South African Journal of Information Management, 22(1), 1-11.  

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Chuchu, T., Maziriri, E.T., Mototo, L. (2020). A Review of the Impact of Consumerism, Recycling and Pollution: Evidence from Southeast Asia: 1999 to 2019. Journal of Environmental Management and Tourism, (Volume XI, Spring), 1(41): 23 - 28. DOI:10.14505/jemt.v11.1(41).03