Student Name 

Qualification

 Institution

Title

Dissertation/

Thesis

Titus Mutsanya Sithole  

Master of Commerce: Marketing

University of the Witwatersrand 

Consumers’ Motivational Drivers for Status Consumption   and Life Satisfaction:  A Case of Smartphones Among the Generation Y Cohort In South Africa

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Phethokuhle Madlala

Master of Commerce: Marketing

University of the Witwatersrand

Leveraging on the Parent Brand Image to Build Brand Extensions: A Consumer’s Perspective on the Clover Tropika Brand in Emerging Economic Areas

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Mphongo Chikondi Kayesa

Master of Business Administration

Regenesys Business School

Predicting the Business Failure of JSE Listed Companies Using the Altman Z and De La Rey Failure Prediction Models

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Justice Tshungu Mushwana

Master of Business Administration

Regenesys Business School

Antecedents That Influence Johannesburg Customers’ Intention to Use Transportation Network Companies (TNCs): Perspectives on the Uber Mobile Application

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Natalie Videira

Master of Commerce: Marketing

University of the Witwatersrand

Exploring Factors that Affect Destination Brand Equity: The Case of Soweto as a Local Tourist Destination through a Generation Y Perspective

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